2025 Direct Mail Guide

2026 Changes

5% Discount

ENROLLMENT BEGINS

November 15

PERIOD

January - December

5% Discount

ENROLLMENT BEGINS

November 15

PERIOD

January 1 - June 30

5% Discount

ENROLLMENT BEGINS

February 15

PERIOD

April 1 - December 31

5% Discount

ENROLLMENT BEGINS

July 15

PERIOD

September 1 - December 31

Discontinued

in 2026

No Change

1% Discount will

continue into 2026

No Change

1% Discount will

continue into 2026

Continues into 2026!

ENROLLMENT BEGINS

August 15, 2025

PERIOD

January 1 - June 30

Give us a call—

let’s talk

pre-registration

for 2026!

No Change

Marriage Mail qualifications

and discounts will continue

through 2026.

POSTAGE

OPTIMIZATION

DOLLARS SAVED = ROI GAINED.

The USPS offers numerous promotions and incentives that can reduce your

postage costs. Thysse tracks them all—and helps you take full advantage.

In addition to promotions, our ability to segment and leverage multiple mailing

methods within a single campaign gives us unmatched efficiency in execution.

Mail Class

Increase Without Discounts

With Discounts

First Class Mail

~8.4%

~7.4%

Marketing Mail

~10.4%

~7.4%

Volume

Old Savings

New Savings

10,000 pcs

$270

$170

20,000 pcs

$540

$340

Entry

Current

New (July 13)

Difference

5-digit Origin

$0.345

$0.372

+$0.027

5-digit DSCF

$0.318

$0.355

+$0.017

2025 Postage Rate Increases

Coming July 13, 2025. These averages assume no promotions or incentives applied:

Drop-Shipping Price Changes

Discounts for drop-shipping to a DSCF (Destination Sectional Center Facility) are decreasing:

Example: Marketing Mail Automation Rates

We'll help you analyze whether the freight-to-drop cost trade-off still delivers ROI.

We’ll compare all methods to ensure your

campaign navigates the USPS ecosystem

as cost-efficiently as possible.