BOOKLETS &
SELF-MAILERS
FOLDED BOOKLET - HORIZONTAL SPINE
Multiple sheets bound at the spine (usually saddle-stitched), folded
along the bottom edge, and sealed at the top and sides for mailing.
Often used for multi-page content like catalogs or program guides.
• Requires three tabs
• Front cover may be up to .25" shorter than inside pages
and rear cover
Minimum
Minimum
Maximum
Maximum
Length
Length
5"
5"
10 1/2"
10 1/2"
Height
Height
3 1/2"
3 1/2"
6"
6"
Weight
Weight
3 oz
3 oz
Thickness
Thickness
.009"
.009"
1/4"
1/4"
BOOKLETS
2-TAB SIDE
PLACEMENT
1 tab on the lead edge
• Within 1" of top
or bottom
1 tab on the trail edge
Same side as lead
(match height for
symmetry)
3-TAB PLACEMENT
2 tabs on the lead edge:
• Top tab:
within 1" of top
• Bottom tab:
0.5" from bottom
1 tab on the trail edge:
• Within 1" of top
WHY IT MATTERS
Tabs will cover part of
your design — keep
key content away from
these areas. We’ll place
the tabs for you, just
share your layout early!
Custom marketing mail is seriously cool — but USPS
rules around flaps and closures can be tricky. Share
your creative ideas with us early so we can make sure
everything meets machinability standards and saves you
money at the same time.