2025 Direct Mail Guide

OBLONG SELF-MAILERS

Mailpiece with fold(s) vertical to

length of letter. Final fold must be

on lead edge.

• Mailers up to 1 oz. w/70# text

paper requires two 1" tabs

• Mailers over 1 oz. w/80# text

paper requires two 1 ½" tabs

• There are two placement

options for the tabs

QUARTER-FOLD SELF-MAILERS

Single sheet folded at least two times with the

second fold at a right angle (perpendicular) to the

preceding fold. One sheet of paper quarterfolded

produces four panels.

• Up to 1 oz. on 70# text: 2 tabs

• Over 1 oz. on 80# text: 3 tabs

• 55# newsprint: 3 tabs

THYSSE

STANDARD

• Up to 1 oz. on 70# text: 2 tabs

• Over 1 oz. on 80# text: 2 tabs

• If the address panel is the middle

panel: 2 tab placement options

• If the address panel is the top

panel: 3 tabs are required

BI-FOLD SELF-MAILER

Single sheet folded once in half

forming two panels.

TRI-FOLD SELF-MAILER

Single sheet folded twice forming

three panels.

THYSSE

STANDARD

2-TAB TOP PLACEMENT

Both tabs on the top edge

• Each placed within 1" of the left and right sides

Curious about VDP?

Variable Data Printing lets you personalize each piece—

names, images, offers, and more. Connect with your

Thysse rep to explore what’s possible.

SAME

MAILER,

DIFFERENT

DETAILS

SELF-MAILERS

THYSSE

STANDARD