2025 Direct Mail Guide

FLATS

SHAPE &

DIMENSIONS

There is no aspect ratio for flats.

Must be rectangular (for flats, a

square is considered rectangular).

The length of a flat is the longest

dimension.

STRUCTURAL REQUIREMENTS

Must meet flexibility standards (droop test).

Must have uniform thickness that does not cause more

than 1/4” variance.

WEIGHT LIMITS

The maximum weight for a First-Class

flat is 13 oz and for a Marketing Mail

flat is 16 oz.

ELIGIBILITY

Pieces not eligible as a flat are parcels.

PROMOTIONS

May qualify for the Continuous Contact Promotion: The

Continuous Contact Promotion encourages marketing

campaigns with multiple touchpoints to adopt a more

targeted approach that drives customer behavior.

Minimum

Minimum1

Maximum

Maximum

Length

11 1/2"

15 inches

Height

6 1/8"

12 inches

Thickness

1/4"

3/4 inch

1 Flats exceed at least one of these dimensions, based on

landscape orientation, unless the flat is an automation

flat which can have a min length of 6", a min height of 5",

and a min thickness of .009".

12" max.

6 1/8" min.

11 1/2" min.

15" max.