2025 Direct Mail Guide

PROCESS

OPTIMIZATION

“PEMDAS—EXCEPT FOR BETTER ROI.”

The order in which you plan and build a mail campaign

can have a massive impact on both budget and

outcomes. That’s why we recommend bringing

Thysse in at the start, when changes are cheaper and

opportunities are greater.

Our consultative approach is free. Let us show you

where the savings are.

Plan

Define your

audience,

goals, and

messaging.

Engage

Create an

eye-catching

design and

compelling

copy

Mail List

Build or clean

your mailing

list.

Deliver

Print and mail

with precision

(consider

timing,

tracking).

Analyze

Measure

performance—

response

rates, ROI.

Scale

Refine by

segment or

scale based

on results.