2025 Direct Mail Guide

MAIL CLASSES

Let's pick the

most efficient

USPS classification

for your mailing

FIRST CLASS MAIL

MARKETING MAIL

SATURATION MAILINGS

EDDM - EVERY DOOR DIRECT MAIL

Fast, secure delivery

for time-sensitive

or personalized

communications.

Best for invoices,

statements, and

any mail requiring

forwarding or return

services.

Cost-effective option

for bulk advertising

or promotional

campaigns.

Ideal for high-volume

campaigns without

strict delivery

deadlines.

Delivers to nearly

every address in a

geographic area

using simplified

addressing.

Great for reaching

entire neighborhoods

with local offers or

brand awareness

messaging.

A type of Saturation

Mail that targets

routes by ZIP code

without a mailing list.

Perfect for small

businesses looking

to reach nearby

customers without

investing in data.

PRSRT STD

US POSTAGE

PAID

MADISON, WI

PERMIT NO. XXX

NONPROFIT ORG

US POSTAGE

PAID

MADISON, WI

PERMIT NO. XXX

Presorted Marketing Mail offers discounted

rates when you send 200+ pieces sorted by

ZIP Code in advance. Delivery is slower than

First-Class—usually 3 to 10 business days—and

mail isn’t forwarded or returned unless special

services are added.

PRESORTED MAIL

To qualify for nonprofit rates,

your organization must be USPS-

authorized and the return address

must match exactly. We’ll help ensure

your mailpiece meets all design and

postal requirements.